Just Ask Prevention Curriculum

Reaching more than 250,000 youth every year in 3 countries, we are the leader in prevention curriculum.

In 2013 ATI founder, Detective Bill Woolf, recovered a seventeen-year-old victim of human trafficking. Despite having a loving family and community, Emily was subjected to countless sexual assaults arranged by her trafficker for three years before being identified. Her grades had dropped, her behavior changed, and eventually counselors, school officials, and even the courts got involved. But no one recognized the signs of trafficking. When asked how this went unnoticed she simply said, “No one ever asked.” This is why we teach students and professional organizations all around the world to recognize human trafficking and Just Ask. 

Just Ask End Human Trafficking




An imminent curriculum initiative, Trafficking Resistance, Awareness, and Prevention (TRAP), will be the first school-based program that partners with local law enforcement—school resource officers (SROs)—to create a direct line of defense to actively protect and prevent children from becoming victims of human trafficking.

Our evidence-based curriculum is unique to any other. We know your schools and professional organizations have diverse needs and challenges. That’s why we adapt our curriculum to your environment by providing either a comprehensive program for your school or organization, or simply supplementing your existing program with evidence-based education on recognizing and stopping human trafficking. Just Ask is a self-sustaining program that trains teachers with a working knowledge about the realities of human trafficking so that they are empowered to teach their students.

View Sample Curriculum

February 2, 2019

Maria (17 Years Old)

Maria was a 17-year-old high school student who came from an upper middle-class home. She was active in sports and…

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  • ATI opened my eyes to a problem that has been going on in my hotels for a long time. I pledge to make all of my hotels ATI Safe Zones in hopes that not one more victim will have to suffer in our hotels.


  • ATI didn’t just give us posters and materials, they gave us invaluable information that transformed the way students thought of human trafficking. I’ve had people come up to me after seeing the posters and ask “so what is human trafficking?”…they took the time to ask those questions due to the amazing materials this organization has provided…a few extremely informed people can create a wave of enlightened and educated students that can gradually transform this issue.


  • A student that was walking home got approached by a man that offered her money if she came with him. Using the tools that she learned from ATI, she knew there were red flags and ran home to let an adult know. This is just one example of how the ATI organization has helped students be more aware of their surroundings…Students are more aware of signs and understanding the importance of what human trafficking is.

    Jessica Ittaye